About the same time the new di Moda web site went live March 2008, so did the new homes as featured in this modern new home community website. Ad Ventures created a logo design, tagline and visual presence for the di Moda community with nothing more to view than a few home sketches and “dirt” when we first dug into this marketing venture six months ago. The web site innovatively brings to life these colorful homes, appealing to the 25 – 45 buyer with downtown condo taste, but without the pockets that normally afford that taste. The grand opening walk-through was quite the treat. “It is amazing how closely the actual completed homes mirror the home sketches as displayed in the di Moda website design,” said Karen Skeens, Ad Ventures’ web site project manager. View it here, www.dimodamodern.com.