Redmond-based Optistor technologies retained Ad Ventures to re-brand their website for a major new marketing push in 2008. Our creative positioned the company as an innovative leader in data storage solutions for enterprise-size firms, where “the IT manager is always the guy with his hair on fire…”, said Ron Studham, Optistor’s CEO. Ad Ventures’ design shows the IT guy what life can be like with a “cooler head.” See it here, www.optistortech.com.