With Ad Ventures' expertise, your new brand identity will drive home the image you want your company to convey. We carve out your niche and present it in a unique, compelling way.
To get there, first several concepts are explored, then presented to you so that you have a wide selection of logo ideas to consider. From there one logo is refined based on your feedback, until your final logo is "blazing hot," ready to enter new territory.
Brand Creation & Identity
Your logo is the foundation of your branding - intended to stand strong and wear well over the years, so that your integrated marketing can build upon it. This is our philosophy.
So we take the time at the front-end to define the unique aspects and core strengths of your company, your history and how you want it to be seen, whether for corporate identity or for a new product or service. So by the end of the process, your logo design will be identifiable and unique, reflecting your company voice.
Our logo design expertise ranges from corporate typographical logos to iconic logos to hand-illustrative logo design for retail. We avoid “trite,” and aim for “clever.” And once the concept is nailed and refined, we send your logo through a series of reproductions for black and white, vertical and/or horizontal, so that you can more easily leverage your identity in all your marketing collateral.
Positioning Statement
Your brand positioning is your most important phase of the strategic building of your branding. Before or during the brand creation process, we collaborate how best to position your business, its products and/or services in the form of positioning, often called a tagline or a primary positioning statement.
Messaging
Messaging supports your positioning statement and/or tagline. When transferring your logo and positioning into a new website, for example, we plan every page within that site to reinforce your positioning.
Brand Management
Online Reputation Control
With the tremendous growth of the internet's marketing power, it is important to consider a brand reputation management program as an integral component of your overall marketing strategy. Your business has moved ahead of the competition and grown because of years of hard work growing a solid brand and good reputation. The Internet has the potential to quickly damage some of that good branding because of hacking, spamming, false reviews, inaccurate rating submissions, bogus editorials or even honest complaints that a legitimate company wasn't given a chance to address.
Ad Ventures' provides weekly, monthly and semi-annual plans to manage your online branding and reputation.
- Check online review sites; take actions to correct negative feedback or reviews
- Review and update your site title and description metatags that appear in Google, Yahoo and other search engine search pages.
- Analyze local and national listings to maintain accuracy of your business/organization information.
- Utilize Google, Yahoo and Bing webmaster tools to spot check for potential spammers utilizing cloaking and other spamming methods.
- Monitor for unauthorized use of a brand logo or other misinformation.
- Manage your brand via social media sites and networking.
Brand Standards &
Marketing Communications Integration
To get the most out of your branding and marketing plan, it's best to integrate consistent branding into all your marketing communications. Ad Ventures' has the capability to not only create it, but also manage it over the years - from design to production.
During the brand creation process, we can set up a style guide that includes fonts, colors, positioning statements, dimensions, etc. that is continually referenced and updated while managing and building upon a client's marketing communications.
Marketing Channels
- Online
- e-marketing campaigns
- SEO
- Pay-per-click campaigns
- Banner ad
- Micro-blogging
- RSS
- Internet TV
- Blogging
- Offline
- Newspaper
- Magazine
- Billboards
- Direct Mail
- Public Relations
- Broadcast Radio
- Broadcast Television
- Cable Television
- Signage
