A Blog.

Get ready now for a newly enhanced emergency preparedness website for residents and businesses, which will be launched April 21, coinciding with Washington State’s Disaster Preparedness Month. The website theme is centered around “3 Days, 3 Ways,” the name of King County’s ongoing emergency preparedness campaign: “Prepare for at least 3 days, 3 different ways so you’re ready when disaster strikes.” See the website at http://www.3Days3Ways.org.

Ad Ventures Design and Marketing, an interactive design and marketing agency, provided the branding, design and development for the website. “We considered why people put off getting ready, then appealed to their underlying objections, the goal being to create inspiration to stop the procrastination,” said Creative Director, Karen Skeens.

“The word ‘disaster’ is a scary topic; one that people don’t want to think about or deal with,” Karen continued. “But the website removes some of the fear factor by providing simple steps that you can get your hands around. Website ‘fun’ elements such as a poll, build-a-kit calculator, adult and custom disaster online games and a downloadable disaster-themed coloring book will engage, involve and educate more people – kids too.”

Ad Ventures was commissioned in September 2010 by the King County Office of Emergency Management to redesign the “3 days, 3 ways” website and worked closely with Mary Hobday, Emergency Management Specialist / City of Federal Way, and the King County Community Preparedness Steering Committee. The committee is represented by several King County cities, Public Health – Seattle & King County, Puget Sound Energy, the American Red Cross and other partner agencies.

A Homeland Security grant provided funding for the public awareness website campaign.

Download a PDF of this press release >

Screenshots of the website:

Three big screens showcase the new “3Way3Day” King County Disaster Preparedness website during a roll-out presentation, demonstrated by Karen Skeens, Creative Director of Ad Ventures. The audience included emergency disaster preparedness committee members from American Red Cross, Puget Sound Energy, Washington State Emergency Management, City of Seattle and several other King County cities. The website campaign is scheduled for official launch April 1, 2011 which coincides with Washington’s Disaster Preparedness Month.

Have you heard the rumblings? Get ready now for a new King County emergency preparedness website and follow-up advertising campaign, 3 Days 3 Ways.

After an extensive RFP process, Ad Ventures was selected to conceptualize, brand, design & develop the new 3 Day 3 Ways website. Mary Hobday, Emergency Managagement Specialist, said, “I am happy to let you know that AdVentures Design has been selected to complete the re-design of the 3Days3Ways website! We were impressed with your diversified portfolio, approach to product development and the proposal you submitted for this project.” A Homeland Security grant is helping to pay for the public awareness campaign.

“We’re researching why people put off getting ready, then will appeal to their underlying objections, and inspire them to quit procrastinating. Yes, we do plan to get extra creative – and have a little fun with it too,” said Karen Skeens, Ad Ventures’ creative director. “People really should get ready now if they haven’t yet, and that includes me!”

See a peak:

Go on an adventure and cruise the new NW Cruising website, launched September 2010. As you’re clicking through pages of NW scenic views, you just may be enticed to “Cruise Your Own AdVenture,” so the site’s new slogan goes.

The website, funded by the Northwest Yacht Association, was created to increase awareness about boating and one of world’s best cruising hot spots: the Puget Sound Bay surrounding the San Juan Islands.

The big picture plan for www.NWCruising.com? To take it places…beyond Washington State…beyond New York…to the far reaches of the world to entice boat fanciers to come cruise Washington’s waters.

Two years ago, after launch of Kiel Mortgage’s new branding and state-of-the art website, Ad Ventures pegged Kiel Mortgage a northwest business “Going Places.” Kiel did go places, outrunning the “bad economy” and making record sales through a sophisticated online application system. Still on the move, the mortgage company’s new shareholders recently named Brent C. Abrams to Chief Executive Officer and Michaela Eulberg to Chief Operations Officer. Michaela and Brent are two key people from Kiel who worked with Ad Ventures developing their successful online marketing plan.
See the press release as posted in Forbes >
Or download a PDF of the article >

Ad Ventures announces a remodeled website for the Master Builder’s Association’s annual Remodeled Homes Tour. Take a visual tour online, then do the homes tour October 16 & 17, 2010, in the greater Seattle area.
View the Remodeled Homes Tour website >