October 1, 2007
diModa
New Ad Campaign Kicked Off
Urban Style. Suburban Price. That's the tagline behind the new branding for this 97-unit new home development community in Lynnwood, Washington, scheduled to open January 2008. If you like modern, colorful, clean design, you'll love what you see!
Project Description:
Services provided include concept development, CSS/flash website (full website scheduled for launch December 2007) interface & navigation design & development with photo gallery, flash action-scripting, e-newsletter registration tool design & implementation, image research and selection, logo design, tagline and positioning development, print ad campaign design and planning, media research and marketing consultation.
Campaign Objective and Strategy:
Appeal to people who like the modern style of downtown condos and city lifestyle, but get them to rethink city living by moving to the �burbs where this new, modern home community is located. Get this done with a creative, unique, eye-catching modern presentation that focuses on unique features and stands apart from all the other new home community campaigns.
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September 15, 2007
Wireless Ingenuity
New Website Launched
After a 6-year run with their first website designed by Ad Ventures, Wireless retained us to design their new website with all the "bells & whistles." It launched September 2007. The site reinforces the high-tech wow factor that Wireless Ingenuities rings home for over 600,000 million worldwide users year in and year out.
Services Provided:
Concept development, CSS website interface design and development with flash movies on home page and two interior pages. Website includes news blog and content management. Other services include positioning statement writing, image research and Photoshop production work, logo illustration, identity package design, brochure design, and marketing consultation.
Campaign Objective and Strategy:
Position Wireless Ingenuity as a credible, experienced, knowledgeable leader in the industry whose expertise and knowledge bring together inventor, wireless carrier and bank in order to bring high-tech wireless innovations world-wide to the end user. Get this done via a state-of-the-art website that showcases the wow-factor of high-end flash design, to correlate with the wow-factor of innovative wireless technologies that Wireless Ingenuities helps bring to market.
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September 9, 2007
Seattle Gold Coffee Company
New logo & identity package released
This start-up business is on top of the world, or should we say, "on top of the Space Needle" in a deliberate artsy kind of way. This logo sets the foundation for all their labeling and signage. Stores opening soon in Everett, Washington. Seattle too. Come taste.
Services Provided:
Illustrated logo design; letterhead, envelope, business card, label design
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September 8, 2007
Whitman Middle School
New Website Launched
See this unphotogenic school's inner beauty that a camera, desire and a lot of spirit can bring out in a well-designed website. There's "wildcat" spirit reflected throughout this site, from cool rollovers on the home page to the Spirit Week blurb on the news page.
Project Description:
100+ page website & logo: Logo design, photography, website interface design and concept development, CSS development, content organization
Campaign Objective and Strategy:
Design website to be straight forward, easy to navigate, easy to update, easy to figure out � while simultaneously maintaining a "cool" look for the younger student demo and coming off professional and streamlined for the "older" parent demo.
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August 15, 2007
Ballard Transfer Company
New Branding & Website Launched
Take a pen, time for some good stories and maybe a cup of coffee to listen to what makes a small 100-year-old company successful and still in business. Tell their story in a website. See what happens when modern day "word of mouth" advertising meets up with old fashioned good service.
Project Description:
Website: Concept development, website interface design, CSS development, search engine optimization, messaging and copywriting
Campaign Objective and Strategy:
Tie in existing long-time retro logo to new branding, website positioning and put focus on the longtime experience and knowledge to seriously compete with other larger companies in the market. Build on reputation. Position Ballard Transfer as a local company that can handle business on a national level.
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