Brand Identity to blaze new trails

With Ad Ventures’ expertise, your new brand identity will drive home the image you want your company to convey. We carve out your niche and present it in a unique, compelling way.

To get there, we look at what the other guys are doing. A strategy is then developed to design your brand identity so it stands out from the competition. Several concepts are explored and a wide selection of recommend logo directions are presented. From there, your logo is refined based on your agency input and client feedback until your final logo is “blazing hot.”

Logo Design and Brand Creation

Ad Ventures specializes in rebranding and creating new brands – both concept brands and commodity brands.

Because your logo is the foundation of your branding, we design it to wear well over the years, so that your integrated marketing can build upon it. We invest time at the front-end to define the unique aspects and core strengths of your company, your history and how you want it to be seen, whether for corporate identity or for a new product or service. So by the end of the process, your logo design will be identifiable and one of a kind, reflecting your company voice.

Brand identity is much more than a logo design. An identity reflects a company’s image or “personality,” and encompasses branding elements such as brand colors, slogans, typography, style, names, and symbols. For this reason, Ad Ventures often begins the logo design process in conjunction with creating a new website brand. A website provides a unique benefit to showcase the “big picture” of a company’s story because, unlike a brochure, a broadcast spot or a billboard, it’s not limited to a handful of pages or a few seconds of air time. So we take advantage of the extra “real estate” space a website has to offer, and let the brand identity evolve through website theme development, more color, voice, style, messaging and positioning during our brand conceptualization process.

Brand Management & Online Reputation Control

With the tremendous growth of the internet’s marketing power, it is important to consider a brand reputation management program as an integral component of your overall marketing strategy. Your business has moved ahead of the competition and grown because of years of hard work growing a solid brand and good reputation. The Internet has the potential to quickly damage some of that good branding because of hacking, spamming, false reviews, inaccurate rating submissions, bogus editorials or even honest complaints that a legitimate company wasn’t given a chance to address.

Ad Ventures’ provides weekly, monthly and
semi-annual plans to manage your online
branding and reputation.

• Check online review sites; take actions to correct
  negative feedback or reviews
• Review and update your site title and description
  metatags that appear in Google, Yahoo and other
  search engine search pages.
• Analyze local and national listings to maintain
  accuracy of your business/organization information.
• Utilize Google, Yahoo and Bing webmaster tools to
  spot check for potential spammers utilizing
  cloaking and other spamming methods.
• Monitor for unauthorized use of a brand logo or
  other misinformation.
• Manage your brand via social media sites and
  networking.

Brand Standards &
Marketing Communications Integration

To get the most out of your branding and marketing plan, it’s best to integrate consistent branding into all your marketing communications. Ad Ventures’ has the capability to not only create it, but also manage it over the years – from design to production.

During the brand creation process, we can set up a style guide that includes fonts, colors, positioning statements, dimensions, etc. that is continually referenced and updated while managing and building upon a client’s marketing
communications.

Marketing Channels:

• Online:
• SEO
• e-marketing campaigns
• Pay-per-click campaigns
• Email
• Banner ad
• Micro-blogging
• RSS
• Internet TV
• Blogging

• Offline:
• Newspaper
• Magazine
• Billboards
• Direct mail
• Public relations
• Broadcast radio
• Broadcast television
• Cable television
• Signage