If you want your new website to be highly functional visually and technically on all devices, go with an agency that has website chops. That's us all the way, deep in the website business since 1998. We're not a design shop who decided to hop on the website bandwagon and try and get by on editing cookie cutter Wordpress themes. We are the opposite: experts at building large, strategic, complex custom sites from scratch. Go with Ad Ventures and get a beautiful responsive design that speaks to your audience and functions fluidly across all screen sizes.
Ad Ventures provides design for all mediums. When planning your website, the most important digital design
Responsive web design and development
If you want your website to look updated and have a long shelf life, responsive design is the new standard in modern web design and is the way to go. It is a keeper in technology and has our web design industry all abuzz because that's just how great it is. A responsive web design adjusts to fit your monitor size regardless of its size, from large monitors to iPads to mobile devices.
To get a high quality responsive website, you want to hire an agency that has solid experience in both custom built-from-scratch responsive web design and responsive web development because there is a healthy learning curve. Ad Ventures, as an agency, has been designing and developing websites since 2000 – and responsive websites since 2012 – that's centuries in our industry. (Our responsive developers have even more years of experience.)
Make sure you contract a company that understands and knows modern design. It seems obvious that web designers would want to keep up with new styles and web design technologies, which is so important in modern digital design. But that's not the case with many designers, employed by both small and large agencies alike, who need a little dusting off.
It takes a lot of time and passion to continually read up on design techniques that will turn ordinary web designs into industry leading designs. It also takes an "eye" to see every aspect in design, from the font choice, to plenty of white space, to flow, to colors, typography, etc. Ad Ventures' creative director, who leads Ad Ventures design team, highly values keeping up with design trends that are destined to be classics. A significant amount of time is regularly invested reading up on the best design solutions. We want your website to have a long shelf life and appeal to your target market.
User experience design
Also known as "UX Design," it is the art of designing an "experience" so your website visitor has a good experience. A variety of components are factored in such as navigation planning, information organization, messaging, simplicity in design, lots of white space, etc. Since this is a subject worthy of several books, we'll keep it short. Let's just say we are all over user experience design.
Design for your company voice and target market
If your website needs to generate leads or communicate a concept or sell a product, then it makes sense to design your website with your company's voice. Unlike a lot of other website designers and web design firms, Ad Ventures factors in large doses of brand strategy and messaging to the websites we create. How good is a website if it doesn't strategize how to best present your brand to your target market, right?
Custom design versus customized templates
This is a big one. How do you tell them apart? Unless getting a website at the lowest cost possible is your number one objective, you'll want a built-from-scratch, custom designed and custom developed website, versus customization of an existing Wordpress template if you want your website to stand out and rise above a cookie cutter template.
The two types of "custom" websites are worlds apart, but even low-level web designers often confuse them. Ad Ventures has been designing and developing websites since 2000, and specializing in custom Wordpress theme developed sites since about 2007. So, yes, you could say we know the difference...
CUSTOM WEB DEVELOPMENT
Why you need it
Why do you need custom web development versus just "web development"? Because if you want to "move this there" or "move that over there" in your design, you'll save yourself a ton of headaches and get exactly what you want if you're working with a company that provides custom HTML / CSS3 web development versus just template customization.
There are a lot of web designers out there who know how to customize existing Wordpress or Joomla templates, which means they must customize within the template wireframes and requirements. If they lack HTML, CSS or PHP skillsets, just to name a few, chances are they won't know how to make the changes you want, and your project gets stalled out.
We've seen this happen time and time again from companies who come to us wanting us to take over their website projects to assure their success, not even knowing they had been dealt a template by their previous development company.
Ad Ventures' employs only high-level developers with advanced skillsets in custom web development because, after specializing in web design and web development for this many years (since 1998), we know it costs less to pay for it to be done right the first time. And – from our QA testers to project managers to web developers - we have this incredible integrity thing going that the code must be right and perform flawlessly across all browsers and device sizes. Even when we know you can't see it, we know that Google can. And we know that the code does affect SEO efforts, user experience and future updatability of your site.
In other words, how your site is engineered is important. We want it to be right for you, because that means more customer satisfaction for us.
Responsive design and responsive development is the new development combo standard for modern websites. We develop all of our websites with responsive technology.
CONTENT MANAGEMENT SOLUTIONS
Having the flexibility for administrative staffs to be able to update sites without HTML knowledge has become a standard in our industry.
Wordpress content management is, by far, the leading CMS worldwide and companies of all sizes now use it. We develop custom developed Wordpress themes, not to be confused with customizing an existing Wordpress themes which significantly limits your options. A custom-developed Wordpress theme way gets you the site that is designed around your needs.
And you enjoy the flexibility of editing your content, maintaining blogs, portfolios and calendars, and keeping your content fresh.
Getting a Wordpress website does not guarantee ease of updating. Be sure to ask for "advanced custom fields." They add extra time to the development of your site, but they make a world of difference in ease and speed when it's time for your staff to update it. Ad Ventures automatically includes advanced custom fields in all of our client website specs.
So you have a custom developed website and let's say you need high level calendar functionality, a shopping cart, a blog, an ongoing poll, a language translator or a client system such as Salesforce added.
These are all examples where it is more cost-effective to integrate an established, proven third party solution and customize it to blend with your site design, rather than programming it from scratch – not only to save you money but because the bugs have been worked out. Our job is knowing about these solutions, knowing when to recommend them and knowing how to seamlessly integrate them into your website design.
Ad Ventures is also highly skilled and experienced at custom back-end programming from scratch, including planning and wireframing so the user experience is just as good as the code itself. If what you seek is an invention, of course, existing third party solutions aren't available and that's where our team of custom programmers and user interface designers come in.
SEARCH ENGINE OPTIMIZATION
Proper search engine optimization of your site is so key that we include it here under our web design services as well as our inbound marketing services page. While most people agree it is important and seek it out, it often is an afterthought. To do well in search engine results, the strategizing should start before your website content is rounded up and designed.
Google has changed the way they rank sites and now place heavy emphasis on much more than keywords, but on social relevance, content structure and distribution, human voice of content, and many technical aspects of your site coding like file compression, URL structure, alt tag writing, duplicate content, geo-locations, title tags, etc.
TO CREATING WEBSITES THAT WOW
the core of your business
Hello Partner! This is where you show us around your place, literally or virtually. We dig deep to bring to light what makes your company unique. We uncover your business personality and voice, and discover your competitive edge.
A timeline is planned and designed to be flexible to meet your needs. If you want a fast-track website turned around in a couple of months, we can plan for that. If you need more time to rally your troops for help gathering content, we can adapt to your working style and plan a longer turn-around timeline
kick up some dirt
It's a must-do checking out the good and the bad in your competition. Ad Ventures reviews your competitor websites to dig up what they do right… but mostly for what they do wrong. (Know the ruts to avoid!) A fresh perspective helps "smooth the path."
Just like how you know how to get around in your business, a well-planned navigation route will help guide web visitors to where YOU want them to go. With planning comes careful evaluation of your website objectives. Should your web visitor be guided through pages in a specific sequence? Or should you show them the short-cut to specific pages? One thing is for sure, we design your navigation and home page so that any visitor will know where to click next in less than 3 seconds.
Find the best words to say what you do and then own them. Ad Ventures creative team conceptualizes ideas how best to position your organization or business in your new website. During this creative development phase, we write positioning statements, headlines and brainstorm website theme ideas
Ad Ventures presents two or three visual home page designs, each one featuring a unique concept. Which path, which design? You choose, then we refine based on your feedback.
Take a look at the landscape and you'll see the makings of your entire site at a glance
Persuade your website visitors through a blend of carefully-selected photos and words. The pictures do the talking by establishing the mood and voice of your website. And the words do the walking, guiding the reader from one page to the next. Ad Ventures reviews hundreds of photos, finding just the right ones to reinforce your message. After all, the ideal photo is worth a thousand words, the best way to tell your company story.
See your new site, but there'll be no surprises. What you see is exactly what you expected and hoped for. Because you were informed and involved, viewing step-by-step progress of the building of your website. Enjoy the view!
The view is the best up here where your target audience can see you. During this stage, we fine-tune your search engine optimization to put your website on top of Google, Yahoo and Bing search results. And we track your website performance through Google Analytics and various other online marketing tools… to expand your horizons.
Let’s go Ad Venturing
2375 E. Camelback Rd. Suite 600 Phoenix, AZ, 85016 480.686.7035
1100 Dexter Avenue N. Suite 100 Seattle, WA98109 206.282.1719
Ad Ventures is a savvy brand and design agency, in business since 1987, that knows how to put companies on top of their game and the competition. Ad Ventures is a savvy brand and design agency, in business since 1987, that knows how to put companies on top of their game and the competition.