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Designing for screen resolution is a must-do component for successful website design. Choose what your minimum standard pixels should be based on your target audience. For example, the below statistics are reflective of WC3School students with an interest for web technologies. So naturally, their computer screen resolutions will skew higher, since this group is more likely to purchase newer computers which feature larger screens and higher resolutions. The below stats, provided by W3Schools.com, show that most of their students’ screen resolutions are 74% higher than 1024 x 767.
This number is interesting, because the current minimum standard is 1024 x 767, which has been the minimum standard for a few years. Looking at another source that features screen resolution stats from a library, a different story is told. 72.3 % of visitors to Crawfordsville District Public Library’s website in Indiana are typically viewing the site on a computer with a screen resolution of at 1024 x 767. This is likely because the library (versus web technology) appeals to a much broader audience.
In summary, consider your audience when starting the web design process with your web design firm.
Graphic Source: W3Schools.com
This entry was posted in eMarketing Tips, Our Blog Latest News by Karen Skeens, Ad Ventures’ Creative Director and Cyber Visionary.
Graphic Source: Stat Owl