OUR WORK

CREATIVITY AT WORK

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Master Builders

MASTER BUILDERS ASSOCIATION WEBSITE & eNEWSLETTER

Master Builders’ Website is Building Solid Foundations for Builders, Consumers and the Community

Ground was broken on the MBA website with a month-long marathon interview session made up of 35 in-person, extensive individual interviews with MBA members and department managers to get their input and uncover issues with the old website.  Ad Ventures scheduled and conducted the interviews, then took that information gleaned from the interviews, and developed a strategic plan with new messaging and positioning. 

These three words laid the framework for MBA’s new messaging and became the theme of the MBA website that Ad Ventures designed and developed.

Site Objectives

The primary objectives of the site was to increase MBA membership sales; better organize content for MBA members to increase time spent with the site and generate more repeat traffic.

Strategy

To increase membership sales, our strategy was to have the site speak to consumers.  Bring the consumer to the site, speak to them and sell them on the concept of working with MBA member builders and remodelers and members representing other industries.  Ultimately, the goal was for the consumer to complete an online member inquiry form.  The idea is when MBA members receive more online leads from consumers, more MBA members will renew their annual MBA memberships.


“…the response (to the new website) has been very positive. Thank you, I think it’s beautiful”

Janna Parry, Director of Information Systems, Master Builders Association

Ad Ventures designed and developed an HTML email template that MBA’s communications director populates for the weekly MBA e-newsletter.

MBA Projects

MBA Website
Remodeled Home Tour Website
Built Green Website

Services Provided

Strategic Planning
Positioning
Brand Strategy
Website Design
Front End Development
Back-End Interface Design
eNewsletter Template
Remodeled Home Tour Website
Built Green Website

Let’s go Ad Venturing

Ad Ventures is a savvy brand and design agency, in business since 1987, that knows how to put companies on top of their game and the competition. Ad Ventures is a savvy brand and design agency, in business since 1987, that knows how to put companies on top of their game and the competition.