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MBSI Lending

START-UP LENDING COMPANY STARTS UP NEW BUSINESS MODEL

Mortgage Branch Owners Targeted in New Website

Our challenge was developing sales messaging not just for a new website that we would create, but for MBSI Lending’s new business model.  The messaging needed to simultaneously qualify and persuade mortgage branch owners to join the MBSI partner network.

Our client liked our own (registered) company tagline,  “Take Your Business Places,” so much that we made it our mission to find a variation they would like just as much.   “Your Business Will Go Places” became the site’s main positioning statement,  followed by the secondary positioning statement and tagline, “Tools You Can Bank On.  Solutions that Work” which they loved.


“We love working with AdVentures Design… Creative, hard working, honest people…”

Tamara Sevigny, Marketing Coordinator, Mortgage Brokers Services, Inc.

Our Strategy

Ad Ventures’ strategy was to create an industry leading website that conveys power, growth, and strength that resonated so much with mortgage branch owners, they would be inspired to believe that their business CAN go places with an MBSI partnership. Emphasis was placed on presenting the call to action on the home page clearly, concisely and professionally.

Services Provided

Brand Strategy
Brand Positioning
Tagline Development
Sales Messaging
Custom Web Design
Custom Web Development
Wordpress Custom Theme Development
Photo Research

Part of the strategy behind the messaging in this website, was to present the intangible nature of the services of MBSI, in a tangible way by calling them “tools.” MBSI developed tools for a retail branch to be successful. These tools provide accounting, marketing, technology and relationship-building services, for example.

Let’s go Ad Venturing

Ad Ventures is a savvy brand and design agency, in business since 1987, that knows how to put companies on top of their game and the competition. Ad Ventures is a savvy brand and design agency, in business since 1987, that knows how to put companies on top of their game and the competition.