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Napoleon Foods


Custom-Developed Website Features Beautiful, Old World Design with Complex Back-End Database

Napoleon Food Company products like olive oil have been regular staples in grocery stores throughout the western United States for over 100 years.  A reinvented online presence with a fitting old world theme displays Napoleon food products in a mouth-watering way.  The easy-to-navigate products section (primarily for wholesalers) and recipe section (primarily for consumers) houses hundreds of products and cross-referenced recipes, programmed for easy database updating.

Each recipe in a custom recipe database syncs to a featured Napoleon product that links back to Napoleon’s product database, also searchabale by category. Both the recipe and product databases are programmed to accommodate hundreds of entries so the web page automatically dynamically expands.

The website recipe section features 57 recipes across 5 food categories and will expand to accommodate hundreds more.   A full page is dedicated to each recipe listing out step by step cooking instructions and a unique featured Napoleon product for every recipe.   Website visitors are invited to submit their favorite recipes for Napoleon to post.

“I just wanted to take a moment to say “THANK YOU” for all your hard work on our website – WE LOVE IT! You are a great, innovative, creative bunch and even though I don’t know much about anything to do with website creations I know that you really worked overtime and took great pride in our project and it shows.”

Susan Magnano Salazar, The Napoleon Co.

The role of the 117-product section is two-fold:  Consumers can look up products and featured recipes within each product section.  But the primary purpose of the product section is for grocery store vendors to be able to locate products and download high resolution product images for their print ads.

“As heard on a radio commercial earlier today “a company can’t be taken seriously if they don’t have a good website” – thanks to you, we have a BEAUTIFUL website!”

Susan Magnano Salazar, The Napoleon Co.

Website Objective

Ad Ventures’ objective was to create a professional website that conveys the Napoleon company image of tradition of quality, history, and family orientation to effectively support the sales team as they seek to expand Napoleon’s geographic territory nationwide. Secondary objectives are to promote the Napoleon brand to consumers, and to provide a source where wholesale clients can easily locate and download Napoleon product images.

Services Provided

Custom Website Design
Custom HTML5 / CSS3 Development
Custom Wordpress Theme Development
Database Development
UX / UE Design
Home Page Copywriting
Image Research

“Love the work you have done thus far – really do love it!”

Susan Magnano Salazar, The Napoleon Co.

Custom Database

The product/recipe database is simple for the end-user and simple for the Napoleon staff to update internally, but the programming is complex.  It required an advanced developer skillset with HTML5, CSS3 and custom Wordpress theme development expertise.  This is a custom designed, built-from scratch website.

Let’s go Ad Venturing

Ad Ventures is a savvy brand and design agency, in business since 1987, that knows how to put companies on top of their game and the competition. Ad Ventures is a savvy brand and design agency, in business since 1987, that knows how to put companies on top of their game and the competition.