And an Ad Venture around every corner.
Instead of the text-heavy, cold presentation-style of competitor sites, the Pathways Physical Therapy site is designed with artful warmth to sooth and calm and give hope to those who suffer from chronic pain.
“This was the look I wanted: soothing, confident, inviting, supported. YOU ALL ROCK.”
At one sweep of the page, you know what Pathways is about and why you want to contact them. Every element on the home page has a purpose to reinforce the messaging: the rotating photos of people who radiate "I feel good," the flowing lines and smooth curves in the background…all directly and subliminally communicate "technique," "know-how," "alignment," "light step," "find root of pain," "feel better," "feel good," "carefree."
Shopping Cart Programming
Positioning / Messaging
Home Page Copywriting
Headline Writing Throughout
Search Engine Optimization
Social Media Design
“Thanks Alex, I have to say every time I pull the work up that you are doing I SMILE since I feel the relaxation, serene, rootedness yet malleable, fluid movement that has hidden power and depth which is what everyone will receive. Thank you for your team for pulling it off.”