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Ultimate Africa

The Ultimate Responsive Website for the Ultimate African Safari Travel Agency

Ian Proctor is to the Africa travel industry what Martha Stewart is to home decorating, in our humble opinion.  When we met Ian, he overflowed with so much passion for Africa, developed over a 20-year span of traveling to Africa over 200 times, we decided his persona needed a very focal place in his new website’s positioning.
 
So one by one, each page creation became a careful balance of small company hands-on care and large company experience and capability.  Images of journals with handwritten “thoughts” by Ian are sprinkled through the site to add just the right amount of vintage charm.  Bold, large headlines confidently announce and spark emotions for folks looking for their perfect African adventure.


“You’ve achieved what the goal is, to make our company look really special, unique & inviting.”

Ian Proctor, Founder & President, Ultimate Africa Safaris

Strategy

Having traveled to Africa over 200 times in 20 years, Ian is full of words to describe his experiences and why people should book with his company.  His previous three websites reflect this:  lots and lots and lots of very good words.  But a lot.  Too much for the average busy website reader to fully read and digest.
 
We designed the new website to focus on large photos, showing fewer words to entice web visitors to engage themselves  more with the website. 

The words are still there, but carefully selected and hidden by simple anchor tags in the form of a + (expand) symbol.  This makes for an excellent user experience.

Ultimate Africa Safaris offers customized trips – not canned trips, but truly customized “hidden gem” trips that are catered to the likes and desires of clients.  The website design is highly customized so it stands out and looks - not even close - to any other safari company out there.


“Having seen your work, I am hugely impressed and appreciative of the value you have presented and again the work is simply awesome… I could not have imagined. Thank you!”

Ian Proctor, Founder & President, Ultimate Africa Safaris

Services Provided

Custom Responsive Website
Brand Strategy
Messaging
Positioning
Copywriting
SEO Planning
Research




“I am doing backflips with excitement to get this thing live. I really love the overall look / feel / direction and thank you for all your time and attention.”

Ian Proctor, Founder & President, Ultimate Africa Safaris


“Love you guys! I really would like to express what a pleasure it is to work with you three (you, Alex and Crystal). Wonderfully competent and fun too!”

Ian Proctor, Founder & President, Ultimate Africa Safaris

Let’s go Ad Venturing

Ad Ventures is a savvy brand and design agency, in business since 1987, that knows how to put companies on top of their game and the competition. Ad Ventures is a savvy brand and design agency, in business since 1987, that knows how to put companies on top of their game and the competition.