Our Web Design Approach
On Track, On The Mark
We understand your organization is like no other, so we take care to look at it from different angles and a fresh perspective to identify the most direct route to achieving your marketing goals. We listen, research, strategize, recommend, create, refine and consult. You’ll always know where your design or website development project is headed. And when it arrives, it will be on time, on budget, and right on the mark.
- We ListenInsight comes from listening to you.
- We ResearchMarket, industry and competitive research builds a solid framework to build upon.
- We StrategizeStrategic direction and goals are identified and concept development in positioning, messaging and design begins.
- We RecommendConcepts are presented along with recommended strategy
- We CreateDesigns come to life as visual concepts are further developed.
- We RefineDesigns and positioning are polished through agency/client collaboration.
- We ConsultNext steps and options are advised for the best, most cost-efficient course of action
Hello Partner! This is where you show us around your place, literally or virtually. We dig deep to bring to light what makes your company unique. We uncover your business personality and voice, and discover your competitive edge.
A timeline is planned and designed to be flexible to meet your needs. If you want a fast-track website turned around in a couple of months, we can plan for that. If you need more time to rally your troops for help gathering content, we can adapt to your working style and plan a longer turn-around timeline.
It’s a must-do: checking out the good and the bad in your competition. Ad Ventures reviews your competitor websites to dig up what they do right… but mostly for what they do wrong. (Know the ruts to avoid!) A fresh perspective helps “smooth the path.”
Just like how you know how to get
around in your business, a carefully
planned navigation route will help guide
web visitors to where YOU want them to
go. With planning comes careful
evaluation of your website objectives.
Should your web visitor be guided through
pages in a specific sequence? Or should
they be provided the option on short cuts
to specific pages? One thing is for sure,
we design your navigation and home
page so that any visitor will know
where to click next in less than 5
seconds.
Find the best words to say what you do and then own them. Ad Ventures creative team conceptualizes ideas how best to position your organization or business in your new website. During this creative development phase, we write positioning statements, headlines and brainstorm website theme ideas.
Ad Ventures presents two or three visual
home page designs, each one featuring a unique concept. Which path, which design? You choose, then we refine based on your feedback.
Persuade your website
visitors through a blend of
carefully-selected photos and
words. The pictures do the
talking by establishing the mood
and voice of your website. And
the words do the walking, guiding
the reader from one page to the
next. Ad Ventures reviews
hundreds of photos, finding just
the right ones to reinforce your
message. After all, the ideal
photo is worth a thousand
words, the best way to tell
your company story.
See your new site, but there’ll be no surprises. What you see is exactly what you expected and hoped for. Because you were informed and involved, viewing step-by-step progress of the building of your website. Enjoy the view!
The view is the best up here where your target audience can see you. During this stage, we fine-tune your search engine optimization to put your website on top of Google, Yahoo and Bing search results. And we track your website performance through Google Analytics and various other online marketing tools… to expand your horizons.
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